Barack Obama 2012 Campaign To Go Beyond Email, Text KEN THOMAS 06/28/11 03:45 PM ET
CHICAGO — Call him the Digital Candidate: President Barack Obama is asking supporters to use Facebook to declare "I'm In!" for his re-election campaign and is using Twitter to personally blast out messages to his nearly 9 million followers.
Emails to supporters seek small-dollar donations in exchange for campaign coffee mugs or a chance to win dinner with the president. The campaign's website helps supporters find local events, plan meetings and raise money while its digital team develops the next big thing.
If Obama broke new ground in 2008 using email, text messages and the Web to reach voters, Obama version 2.0 aims to take the Web campaign to the next level – harnessing the expansive roles that the Internet and social media are playing in voters' lives.
The Republican presidential field has also embraced the Web and social media, turning to Facebook and Twitter to launch their campaigns and directing supporters to Facebook sites for videos, messages and online discussions.......................>>>>...................>>>>.................http://www.huffingtonpost.com/2011/06/28/barack-obama-2012-campaign_n_886280.html
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