To make up for the dismal success of the Republican National Committee fund raising...
Karl Rove and two former RNC chairmen — recently founded "American Crossroads" as a “GRASS ROOTS,” shadow RNC.
(They really did refer to it as "GRASS ROOTS LOL!).

The "Roots" of this Grass Roots group, according to the IRS, raised 97 percent of its funding from just FOUR BILLIONAIRES!
(Does 4 people constitute "Grass Roots" in your neighborhood?)

Rove acknowledged earlier this month that his group raises money successfully largely because the Supreme Court’s decision 'Citizens United', that allows unlimited funding.

Conservative Values...
1 mouthpiece + 4 billionaires = GRASS ROOTS!

America's Values...
"grass roots"
–noun
the common or ordinary people, esp. as contrasted with the leadership or elite of a political party; the rank and file.