The casino gaming areas of the future will not, in any way, resemble the slots floors that exist today. They will be new, different, more exciting, more fun and more focused on customer enjoyment.
The world is changing, and so will the casino. We’re in a period of rapidly changing everything. iPads, smartphones, scan codes—everywhere we look, we see rapid change, much of which is being fostered by new and breakthrough technology.
The critical questions for the gaming industry in light of these changes are: What will the new casinos be like? And what changes will be made to existing casinos to keep them viable?
Recently, a small group of knowledgeable and futuristic thinkers related to the gaming industry gathered in a private meeting in Las Vegas to discuss and strategize about the future of the casino. The synergy of this brainstorming summit brought forth a wide variety of visions that could become the gaming of the future.
The ideas that were discussed ranged from the obvious to the radical. One of the things that was agreed upon by all was that “the casino industry is not changing as quickly as the customer, the competition and the technology demands.”
“Player-Based” Gaming While there has been a lot of discussion about progressing from “slot-based” to “server-centric” gaming, the real discussion should revolve around the customers, not the hardware.
People are becoming totally mobile, as their smartphones release them from being chained to one place to stay connected. The slot floor may disappear altogether. This could actually be a great opportunity. Instead of being confined to a distinct and dedicated area of gaming, customers may be able to play in their hotel rooms, while eating lunch, sitting in the bar, or even in the concert venue while waiting for the show to start.
As gaming devices of the future gain Bluetooth and wireless capabilities, there could be closer interface with the players using smartphones and their own personal accounts.
Games will be personalized, customized experiences for players. By understanding the habits and preferences of each individual player, the casino can create marketing and database awareness around that individual player. Delivering the right product for the right person at the right time maximizes the entertainment value and player satisfaction. “Rewards for players will be much more focused (and more profitable for the casinos) and delivered mostly during the play of the games,” says Dennis Conrad of Raving Consulting.
Custom-er Choices Gaming areas will be re-invented to provide a better customer experience. Customizing the casino for individuals is essential to deliver the best possible experience to each customer. We can’t just give our customers a room full of slot machines. We have to give them an unforgettable experience.
The casino of the future will provide a variety of options that will delight each customer. “The large casino will be divided into smaller, discrete gaming spaces that are uniquely designed for customer preference. Each will have a distinct environment with its own feel and character to fulfill the desires of different people, different demographics and different tastes,” comments Rich Emery, a design partner at Thalden • Boyd • Emery Architects.
It will target what is most attractive to each of the customer groups and provide it. This will create a great place to play for each customer. Someone brilliant once said, “To be successful, find out what your customer wants and deliver it.”
“Our customers will be driving the next evolution of our casinos. We will be revising our properties by creating gaming spaces that are unique and diverse, so that our customers will see that we really care about them,” states casino CEO Jeff Livingston.
The successful casinos will be the ones that provide a unique experience for gaming that people can’t get at home or anywhere else.
Gaming Machine Revolution In the future, gaming devices will be different. The term “slot machine” will disappear as the new displays become available on a variety of easy-to-use and easy-to-carry hardware.
Playing can be on wireless hand-held devices because the outcome on the game is actually happening on the server. The device is just for presentation. For example, Acres 4.0 is currently introducing a way for casinos to use iPads to run poker, keno and slot games.
As i-gaming is approved, suppliers and operators will have to work together to create experiences at bricks-and-mortar locations that players simply cannot find online.
For the industry to move ahead successfully, John Acres, president of Acres 4.0, contends:
1. We must remove archaic regulatory and economic barriers to truly new game content and entertainment. 2. Create truly affordable pricing on our casino games. 3. Connect fully to the Internet and all the social environments it includes. Casino gaming must become part of the Internet (even if Internet gambling is illegal, we can still do a great deal to entertain our player and encourage them to visit the casino).
New Environments for the New Gaming “The slot environment will be very different—and more comfortable—with the games added to an already integrated—and much more pleasurable—design environment. Unfortunately, most existing casino floors do not seem to be designed with the casinos’ customers in mind,” comments Conrad. “Monotonous slot rows and uncomfortable playing experience will be replaced by something much more interesting and play-inducing.”
Out of the Box Casinos will no longer be slaves to the boxes, which will allow much more intriguing slot-playing environments. The casino of the future (more likely three to five years than 10 years) will no longer have slots that are in fixed machines lined up in rows like little soldiers. Customers will be accommodated in comfortable, non-fixed, lounge-type seating. The computer industry is rapidly moving to “mobile.” Server-centric casinos will allow customers to play in a variety of environments (even outdoors), on a wide variety of conveniently placed or hand-held displays. Slot machines will market themselves, enticing longer play. There will be more game choices and, like at Amazon.com, there will be a sidebar that says: “People who enjoyed this game have also played …”
Casino floor design will include variety, invention and surprise. It will be bold, dramatic, exciting and fun. It will have a variety of “pleasure options” so that players can, according to their own individual needs and desires, keep the great experience going.
For the industry to move ahead successfully, David Kranes, a professor at the University of Utah and a frequent author on gaming, contends that casinos will be:
1. Much smaller—boutique or niche casinos. Mega-resorts are architectural pissing contests, built hubris. The casino that tries to have something for everyone ends up having nothing for anybody. Casinos which, acre after acre, relentlessly rub their patrons’ noses in “This is a casino!” are now dinosaurs. Look for casinos with only 20 to 25 percent of the front-of-the-house space we’ve been seeing. Look for spaces that look more like the wonderful hotel lobbies of old. Look for much more flexible hand-held gaming in this boutique space.
2. Demographically tailored. Designers will begin to take their cues from the restaurant industry and target their clientele more specifically. There will be very expensive and elegant casinos, moderately expensive casinos, budget casinos, mom ‘n’ pop casinos and various ethnic casinos. The games offered will follow suit, and in any given casino, the game inventory will attempt to address the demographically tailored clientele.
3. Providing more games of skill. Traditionally, casino games have been high on the luck end of the continuum and low on the skill side. Look for that balance to shift. The electronic world has generated increasing numbers of skill games and skill gamers. The casino of the future will feature skill “matches” between any game’s most notorious players. Watching great gamers (for a price) and perhaps betting on the outcomes will be a growing way in which customers can play.
“The physical casino space itself as we know it today will have to adapt with the rapidly changing technology,” states Brett Ewing, a partner with Thalden • Boyd • Emery Architects. “Finishes, lighting (even daylight), and sound will need to coordinate and complement the games of the future. The idea of utilizing interior design to increase financial performance should not be revolutionary.”
Tomorrow is Coming Today We are barely at the dawn of a new vision for gaming. Change is coming, and not in 10 or 20 years—it’s right around the corner
Change brings opportunity, and with it comes challenges and innovation. The casino of the future will be exciting. Acres simply adds, “There will be things that I can’t even dream of … and they’ll be here sooner than anybody thinks.”
...you are a product of your environment, your environment is a product of your priorities, your priorities are a product of you......
The replacement of morality and conscience with law produces a deadly paradox.
STOP BEING GOOD DEMOCRATS---STOP BEING GOOD REPUBLICANS--START BEING GOOD AMERICANS
Interesting. Aah,a more elaborate plan to achieve the final goal-seperating an individual from their capital. These in roads centering on the tech savvy youth and their infatuation with electronic gadgets is the next source to be mined in the establishing a new, and primarily young fan base. Get them while they are young,if you will. As the slot crowd becomes more extinct and changing demographics, the remaining group must be allured in a different, intriguing manner. For now with the slot group aging (they know their market via players club info/cameras to view the crowds) they must appeal to the youth. This is where table games come to the fore. The appeal for poker, Blackjack, Roulette is what the youth want. Go to any casino with slots/table games and one will see the age groups clearly divided. Older-slots,Youth-table games with some elders sprinkled in. This will be the attraction to the casino in Schenectady where table games will exist with the slots. Does not bode well for Saratoga casino who are devoid of table games and (if you don't count the elctronic roulette/blackjack/poker games) who have claimed of up to a 40% dropoff in revenue. So one can assume layoffs will occur. Just our views. Yours may vary.
and what are elected officials' salaries based upon.....especially when the elected official has no knowledge whatsoever of having any qualifications for
that position....and yes, it is "class" ...so called elite jobs...no one wants to say they work at Burger King.....or Macs.....they would rather say they work at
and what are elected officials' salaries based upon.....especially when the elected official has no knowledge whatsoever of having any qualifications for
that position....and yes, it is "class" ...so called elite jobs...no one wants to say they work at Burger King.....or Macs.....they would rather say they work at
Malozzi's, Glen Sanders Mansion....sounds better doesn't it?????????? YUP..all about class!!!
so it is class and some people work just to have a "job".....
JUST BECAUSE SISSY SAYS SO DOESN'T MAKE IT SO...BUT HE THINKS IT DOES!!!!! JUST BECAUSE MC1 SAYS SO DOESN'T MAKE IT SO!!!!!
I already put up the info on casino jobs/types/wages.....it was in another thread, but I can do it again....and yes, cicero is correct...
service jobs,,,,$10-$15/hour for most of them.....
and explain to me why a person in a career is worth much more?
a lawyer is a career? or just a stooge job for the government? a police officer is a career? or just a stooge job for the government? a city garbage collector is a career? or just a stooge job for the government?
no really, explain the differences and the WHYS......
Why ? What makes art valuable ? What makes one human more valuable than another ? Talent and Virtue. ? I dont know . you get too extreme and futuristic .
There is no need to be so cynical. People like to have fun. People like to feel good. Im not for or against casinos. Casino owners lookat themselves- as providing entertainment. Sort of like a cross between do-nut shop and hooters- neither one is particularly good for you .
Why ? What makes art valuable ? What makes one human more valuable than another ? Talent and Virtue. ? I dont know . you get too extreme and futuristic .
There is no need to be so cynical. People like to have fun. People like to feel good. Im not for or against casinos. Casino owners lookat themselves- as providing entertainment. Sort of like a cross between do-nut shop and hooters- neither one is particularly good for you .
I'm not being extreme....these are things right in front of everyone's eyes.....I'm not for or against casinos either... I really don't care....but when an elected official of the people ALL THE PEOPLE....touts about a few people as the sheep herders with good things, well, I think they are being disingenuous at best, forget about cronyism and flat out lies...
and yes,,,,EVERYONE should be concerned more about the future....10-15 years isn't that long in our very very very short lives.....but more importantly is the new technology and the shrinking changing world that WILL effect us in 5 years at the long view.....
so judging people based on their 'career' is shameful.....remember, there are more people with 'jobs' than there are people with 'careers' if one wants to continue with the cast system.....DANGEROUS precedent with social media.
...you are a product of your environment, your environment is a product of your priorities, your priorities are a product of you......
The replacement of morality and conscience with law produces a deadly paradox.
STOP BEING GOOD DEMOCRATS---STOP BEING GOOD REPUBLICANS--START BEING GOOD AMERICANS
I found this very interesting. looks like these folks should apply at the casino since it is said to pay more and will employ 1200.....yes?
Quoted Text
Nursing assistants in demand but not paid well
Monday, February 23, 2015
By Kathleen Moore (Contact) Gazette Reporter
Text Size: A | A
SCHENECTADY — Serving as a nursing assistant has become a career for hundreds of area residents, but the pay is so low that they’re still living in poverty.
Over the past four years, Schenectady County Community College has trained 1,300 people to be certified nursing assistants. Graduation rates have been high: 1,400 started classes, and only 100 didn’t graduate.
Of the 1,300 licensed graduates, about 1,000 found health care jobs, according to the college’s internal tracking system.
Their average pay ranges between $10.20 to $11 an hour, about the same as some fast food and retail jobs that don’t require the time and expense of attending college. About 30 to 35 percent of the graduates from SCCC’s CNA program eventually jump to one of these non-nursing jobs.
“If people can make a dollar an hour more in retail, they will,” said Tiziana Rota, who runs the SCCC program. “And there is a culture of disposability, similar to McDonald’s. And there is the fact that these are not living wages.”
However, many of the CNAs were unemployed, or making only minimum wage, when they started the program. On average, their wages went up $2.10 per hour when they got their first nursing job, Rota said.
“It’s still not a living wage,” she added. “The lack of good wages prevents people from staying for a long period of time.”
She wants students to eventually climb higher on the nursing ladder. They could become registered nurses, but that route is highly competitive. There are other jobs within easier reach that offer better pay than nursing assistants get.
They could take the “technology track” and study to become X-ray or ultrasound technicians, respiratory therapists and other technology-centered positions. They could become licensed practical nurses and go on to be surgical technicians or other specialists.
“LPNs for a while were not hired at hospitals, only as nursing facility supervisors,” Rota said. “Now with 18 months [of additional study], you can get a certificate as a technician — surgical technicians, hospitals need tons of those.”
But her students are not finding it easy to move up.
“It requires money and flexibility of employment,” Rota said. “If you have to pay for child care, you cannot afford it.”
Some have gone on to get an associate’s degree in business so they qualify for health care administration positions.
“It’s at the entry-level, but it’s a stepping stone,” she said. “We are trying to develop these bridges, so there is a pathway.”
The college’s five-year grant for the CNA program ends this September. In addition to applying for a renewal of the grant, officials also hope to get funding for a new class in community health workers.
living wage sought
The goal is get students to a job that pays at least $16 an hour, which Rota said she would consider to be a living wage for her typical students, many of whom are single parents.
One of the biggest employers of SCCC graduates is Glendale Home in Glenville, a county-owned nursing home. But openings for full-time work are few, because the home has an unusually low turnover rate. It loses about 10 percent of its full-time CNAs over the course of a year.
Some facilities report to the state that they have turnover rates as high as 100 percent.
“Working at Glendale offers some of the highest wages and benefits in the area,” said its administrator, Edmond Marchi.
Full-timers start at $12.97 per hour.
“In the scheme of things, that’s still a tough existence, if you have a family,” he said.
But they also get credit in the state retirement system, 13 paid holidays, 12 sick days, and a week of vacation time.
Marchi said they deserve every bit of it, and more. “It’s a very hard job,” he said. “The county chooses to recognize the enormous effort and difficult job our CNAs and LPNs do every day.”
The problem is that Medicaid does not, he added.
Medicaid won’t reimburse for the pension costs and the higher-than-average wage, he said.
Any deficits the nursing home incurs because of this would likely have to be absorbed by the county.
“It’s the exact reason that counties are closing their institutions,” he said. “Medicaid penalizes institutions that offer these benefits.”
The Medicaid reimbursement rules break each state into regions. Wages and benefits in each region are calculated and averaged to determine how much Medicaid will reimburse. That means institutions that offer more than the average will not have that cost fully reimbursed by Medicaid.
When the INSANE are running the ASYLUM In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. -- Friedrich Nietzsche
“How fortunate for those in power that people never think.” Adolph Hitler
let's see....the lotto supports schools, maybe the casino could support healthcare?????
hhhhhhmmmm......interesting....I'm kinda liking all this socialism stuff....
taxpayers pay for casino/lotto/race tracks etc (still have those oversight jobs to make sure there's no funny business)....then the 'revenue' (after it's laundered through) goes to pay for healthcare and education...
priceless.....
...you are a product of your environment, your environment is a product of your priorities, your priorities are a product of you......
The replacement of morality and conscience with law produces a deadly paradox.
STOP BEING GOOD DEMOCRATS---STOP BEING GOOD REPUBLICANS--START BEING GOOD AMERICANS
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