How Obama Shapes Media Coverage
President Obama "is a master at limiting, shaping and manipulating media coverage of himself and his
White House," Politico reports.
"Not for the reason that conservatives suspect: namely, that a liberal press willingly and eagerly allows
itself to get manipulated. Instead, the mastery mostly flows from a White House that has taken old tricks
for shaping coverage (staged leaks, friendly interviews) and put them on steroids using new ones
(social media, content creation, precision targeting). And it's an equal opportunity strategy: Media
across the ideological spectrum are left scrambling for access." |
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