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SCHENECTADY
GMC ads to highlight Onrust
Exposure hoped to aid fundraising for 2014’s 400th anniversary bash
BY MICHAEL LAMENDOLA Gazette Reporter
Reach Gazette reporter Michael Lamendola at 395-3114 or lamend@dailygazette.com.

    A national marketing campaign this summer by GMC will feature the Onrust historical replica boat and sites in Schenectady County, offering a glimpse at the area’s storied history, according to a local historian involved in the project.
    The campaign centers on GMC’s 2012 line of pickup trucks, SUVs and crossovers, being used to perform community service projects. The Onrust is one of fi ve projects in the United States the company selected to highlight.
    The projects will be featured in GMC’s 2012 catalog and a related video, and will also appear in media campaigns in magazines, newspapers and on TV, said Don Rittner, Schenectady city and county historian. Rittner is a president of New Netherland Routes, a nonprofi t corporation that built the 17th-century replica ship at the Mabee Farm in Rotterdam Junction between 2006-2009.
    “This is a great opportunity to get the Onrust out there and promote our project to millions of people,” Rittner said. Onrust is Dutch for “Restless.”
    Rittner said GMC selected the Onrust project because it exemplifies the brand attributes of the automaker’s vehicles, including the Onrust project’s “never say never attitude.” No one was paid for their appearances, but GMC made a donation to the organization, he said. Rittner would not disclose how much the organization received.
    GMC filmed the Onrust being prepared to sail and they took photographs of the Stockade for the promotion.
    GMC let the New Netherland Routes people use five trucks to haul supplies from Scotia to Glenville and to Albany. GMC film crews shot footage of the activities in April and May and also took trucks to the Stockade and the Mabee Farm, where the vehicles were filmed and photographed.
    The GMC project helped the Onrust project immensely, Rittner said. “It would have cost us a few thousands dollars to rent trucks to do it,” he said. .........................>>>>........................>>>>....................http://www.dailygazette.net/De.....r01300&AppName=1