Liberals want Keith Olbermann to run for retiring Connecticut Sen. Joe Lieberman's (I-Conn.) seat.
The ploy to coax the former MSNBC host into the Democratic Senate primary was hatched by activists attending a conference in Pennsylvania over the weekend.
Facebook and Twitter pages are already active and a website is expected to go up in the coming days.
"We’re using our full set of campaign tools but they won’t go active until we get a little downtime while we’re in D.C.," a blogger by the name of Stranded Wind wrote on the liberal website Daily Kos.