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Marcella's appliances opening downtown location
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bumblethru
February 13, 2009, 9:10am Report to Moderator
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The plex was created (supposedly) to create jobs. Not clean up neighborhoods of crime. That is the city/law enforcements job. (Well, at least that is when the officers are working and not on suspended leave with pay.)

The CITY also needs to increase the requirements on welfare benefits and lower the benefits given. AND a 24/7 police presence.


When the INSANE are running the ASYLUM
In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. -- Friedrich Nietzsche


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Quoted Text
SCHENECTADY
Marcella’s prepares for store opening

BY MICHAEL LAMENDOLA Gazette Reporter
Reach Gazette reporter Michael Lamendola at 395-3114 or lamend@dailygazette.com.

    Visitors to John Marcella’s new $2.4 million appliance store on Broadway will immediately notice a major difference compared to his old store on Crane Street — its immense size.
    The new store, which will open in the middle of March, is nearly three times the size of Marcella’s Appliance at 735 Crane St. It can hold more than 250 appliances, compared to Crane Street’s 125, and is large enough to contain special display sections, including a display the size of a small room, valued at more than $130,000, that General Electric provided for free.
    The GE display, he added, is one of five in the United States and the only one east of the Mississippi. The display contains GE’s full range of appliances.
    Marcella hopes his new store will help him increase his sales by at least 8.5 percent. Last year, he sold more than $14 million in appliances, making him one of the top retail dealers in the United States.
    “This is the look I wanted,” Marcella said while standing in the cavernous interior of his Broadway store. “It’s open, visual,” he said.
    Marcella is counting on his new location to generate the volume he needs. “This location averages 2,500 cars a day versus 100 on Crane Street,” he said. The Broadway site is adjacent to an Interstate 890 connecting ramp.
    Appliances — stoves, washers, dryers, refrigerators — will occupy the wide-open main floor, which Marcella calls the core. Displays will run the length of a 90-foot-long wall. The displays will feature custom-designed cabinets, valued at more than $150,000, and Marcella’s appliances.
    Marcella is working with several cabinet manufacturers to display their products for free. Customers can contact the manufacturers should they want the cabinets in their homes, he said.
    The store will contain a room filled with dozens of LCD and plasma televisions; a special audio room where customers can test seven or eight home entertainment systems and that contains a 100-inch drop screen; and a room containing highend appliances, costing more than $40,000 if purchased together. ..................>>>>...................>>>.............http://www.dailygazette.net/De.....r00802&AppName=1
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Quoted Text
SCHENECTADY
Marcella’s opens new, larger appliance store on Broadway
BY AMEERAH CETAWAYO Gazette Reporter
Reach Gazette reporter Ameerah Cetawayo at 395-3040 or acetawayo@dailygazette.net.

    Carol Burchett was an appliance dealer’s dream Thursday as she shopped for a washer, dryer, refrigerator, stove and dishwasher.
    The new resident of Scotia shopped around on the Internet before ending up at John D. Marcella & Son Appliances’ new $2.4 million appliance store at 564 Broadway, which opened this week. She’s furnishing a house.
    Burchett said she believes in buying local. “If there were major department stores downtown I would shop there, too,” she said.
    Allen Goodman, president of ECG Consulting Group in Latham, was also shopping in the new Marcella’s store.
    “It’s all about people and service. I’ve used them in several houses and I’m in the process of building a new house,” Goodman said.
    He said appliance dealers like Marcella’s have to compete on price first but win loyal customers with service, selection and location.
    “You have to deliver decade after decade. That helps you grow, be busy and be established,” he said. His father, Dick Goodman, was an appliance dealer for several decades as well.
    John Marcella said his new store fulfills his vision of a “supermarket of appliances” he wanted to establish after he grew out of his location at 735 Crane St.
    The new 18,000-square-foot building includes more than 300 appliances on display and full kitchen models built by Zarillo Custom Kitchen Designs. There is 14,000 square feet of showroom space, 3,000 square feet of office space, a special TV room with an adjacent high-end sound room, a conference room, and an employee snack area.
    He plans to have a grand opening event in mid-May that will host Metroplex, the city of Schenectady, local builders and other community leaders.
    “We’ll be sending invitations out,” Marcella said.
    Marcella said so far the store has been well received despite little advertising and mostly word-of-mouth exposure. He expects sales to increase by 8.5 percent in the new store, which is three times the size of his former location. Last year, the business generated sales of $14 million. .................>>>>....................>>>>.................http://www.dailygazette.net/De.....r00602&AppName=1
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April 23, 2010, 5:32pm Report to Moderator
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They will have good business..every time the city gypsies move they leave behind broken appliances......


...you are a product of your environment, your environment is a product of your priorities, your priorities are a product of you......

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